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UNDER ARMOUR

BOYS TRAINING

WHAT IS IT?
       Under Armour Boys Training encompasses everything youth boys wear to train, go to school and play. Ages 7-14, sizes 8-20, from baselayer to fleece. I've had the privilege of working on this category for the past 3 years.  
#1 Market Share for Youth Apparel 2015 - WGSN  
WGSN 2016 COVER OF
" BRANDS TO WATCH- KIDS ACTIVE"

KEY ITEM DRIVEN

WHAT IS IT?
       Under Armour "Show Me Sweat" is a youth specific technology applied to technical fabrics to show a hidden print when liquid is applied. DWR technology is what allows this print to work. "Show Me Sweat" technology shows when you're working hard...or playing with super soakers on a summer day.

UNDER ARMOUR

BOYS TRAINING

WHAT IS IT?
       Under Armour "Show Me Sweat" is a youth specific technology applied to technical fabrics to show a hidden print when liquid is applied. DWR technology is what allows this print to work. "Show Me Sweat" technology shows when you're working hard...or playing with super soakers on a summer day.
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